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All Outputs (17)

Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values (2003)
Journal Article
Eagle, L., Kitchen, P. J., Rose, L. C., & Moyle, B. (2003). Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values. European Journal of Marketing, 37(10), 1332-1349. https://doi.org/10.1108/03090560310487130

Brand equity has received significant academic attention since the mid‐1990s. This has been driven partly by changes in international accounting standards as they relate to the reporting of the financial value of intangible assets. A more prominent d... Read More about Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values.

Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions (2003)
Journal Article
Eagle, L., Bulmer, S., & De Bruin, A. (2003). Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions. Journal of Marketing Communications, 9(3), 129-146. https://doi.org/10.1080/1352726032000088904

Currently new electronic media, the Internet in particular, are poised to become a major part of the marketing and communications mix, not only for adults but also children. This poses challenges and heralds a new debate on both protection of the you... Read More about Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions.

Temporary work in the public services: Implications for equal opportunities (2003)
Journal Article
Conley, H. (2003). Temporary work in the public services: Implications for equal opportunities. Gender, Work and Organization, 10(4), 455-477. https://doi.org/10.1111/1468-0432.00206

This article examines the impact of the growing number of temporary employment contracts in the public sector on equal opportunity theory, policy and practice. Quantitative and qualitative data from two case study local authorities are utilized to ex... Read More about Temporary work in the public services: Implications for equal opportunities.

Women, work and equal opportunities in post-communist transition (2003)
Journal Article
Pollert, A. (2003). Women, work and equal opportunities in post-communist transition. Work, Employment and Society, 17(2), 331-357. https://doi.org/10.1177/0950017003017002006

This article examines gender work and equal opportunities (EO) in five central eastern European (CEE) candidates to an enlarged European Union (EU): the Czech Republic, Hungary, Poland, Slovenia and Slovakia. It demonstrates how capitalist transition... Read More about Women, work and equal opportunities in post-communist transition.

Does history matter in strategy? The possibilities and problems of counterfactual analysis (2003)
Journal Article
Booth, C. (2003). Does history matter in strategy? The possibilities and problems of counterfactual analysis. Management Decision, 41(1), 96-104. https://doi.org/10.1108/00251740310445545

Does history matter in strategy? The lack of attention given to historical perspectives in the mainstream literature suggests that it does not. Recently, however, authors have argued that historical forces do affect the strategic management of organi... Read More about Does history matter in strategy? The possibilities and problems of counterfactual analysis.

Leadership and collaboration challenges in not for profit partnerships (2003)
Journal Article
Page, M. (2003). Leadership and collaboration challenges in not for profit partnerships

In this paper, I describe and reflect on my experience of leadership challenges in two not-for-profit transnational partnership projects. I explore the contrasting qualities of relatedness which were enacted between partners and project leaders in th... Read More about Leadership and collaboration challenges in not for profit partnerships.

Leading and managing at the boundary: Perspectives created by joined up working (2003)
Journal Article
Broussine, M. (2003). Leading and managing at the boundary: Perspectives created by joined up working. Local Government Studies, 29(3), 128-138. https://doi.org/10.1080/03003930308559383

Based on a process of action inquiry, this article reflects on the capacities that chief executives need in order to engage effectively with 'joined-up' working. It begins by examining the paradoxical feelings that chief executives can hold about the... Read More about Leading and managing at the boundary: Perspectives created by joined up working.

Managing for performance: Corporate responsibility and internal stakeholders (2003)
Journal Article
Ahmad, S. J., O'Regan, N., & Ghobadian, A. (2003). Managing for performance: Corporate responsibility and internal stakeholders. International Journal of Business Performance Management, 5(2/3), 141-153. https://doi.org/10.1504/IJBPM.2003.003260

Businesses today face more than just commercial and competitive pressures. Recent decades have seen an increasing emphasis on corporate responsibility and ethical, socially responsible corporate behaviour. Research suggests a positive link between re... Read More about Managing for performance: Corporate responsibility and internal stakeholders.