Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Marketing challenges in E-banking: Standalone or integrated?
Hughes, Tim
Authors
Citation
Hughes, T. (2003). Marketing challenges in E-banking: Standalone or integrated?. Journal of Marketing Management, 19(9-10), 1067-1085. https://doi.org/10.1362/026725703770558321
| Journal Article Type | Article |
|---|---|
| Publication Date | Nov 1, 2003 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 19 |
| Issue | 9-10 |
| Pages | 1067-1085 |
| DOI | https://doi.org/10.1362/026725703770558321 |
| Keywords | banking, internet, marketing strategy, relationship marketing |
| Publisher URL | http://dx.doi.org/10.1362/026725703770558321 |
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