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Research Repository

Marketing challenges in E-banking: Standalone or integrated?

Hughes, Tim

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Journal Article Type	Article
Publication Date	Nov 1, 2003
Journal	Journal of Marketing Management
Print ISSN	0267-257X
Publisher	Taylor & Francis (Routledge)
Peer Reviewed	Peer Reviewed
Volume	19
Issue	9-10
Pages	1067-1085
DOI	https://doi.org/10.1362/026725703770558321
Keywords	banking, internet, marketing strategy, relationship marketing
Public URL	https://uwe-repository.worktribe.com/output/1066909
Publisher URL	http://dx.doi.org/10.1362/026725703770558321

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