All Outputs (233)

IMC case study (brand repositioning) (2006)
Book Chapter

The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties (2006)
Book Chapter

This chapter reflects upon the marketing strategies employed by the major political parties in the 2005 UK General Election. It conceptualises parties as political 'brands' and considers the inpact that negative campaign strategies have not only upon... Read More about The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties.

Greek industrial relations and the new european reality: The 2157/2001/EC regulation and the 2001/86/EC directive (2005)
Book Chapter

Advertising (Case Study) (2005)
Book Chapter

Consumer behaviour (Case study) (2005)
Book Chapter

Personal selling (2005)
Book Chapter

Sponsorship (2005)
Book Chapter

Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication (2005)
Book Chapter

Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? (2005)
Book Chapter

Over recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surro... Read More about Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?.

What about the workers? Bringing the experience of job insecurity into the flexibility debate (2004)
Book Chapter

Antecedents of service recovery performance in the New Zealand public healthcare sector (2004)
Book Chapter

Advertising (2004)
Book Chapter

Marketing PR (2004)
Book Chapter

The highland society of the spectacle: Regulating bodies and figuring the national heritage at the Highland Games (2004)
Book Chapter

This chapter outlines the nature of the performance and representation of gender roles at highland games events.

Why we need a sex workers’ union (2004)
Book Chapter

Back to basics: Sharing goals and developing trust in global virtual teams. (2003)
Book Chapter

Cuisine magazine – Effective use of a small promotional budget (2003)
Book Chapter

The rhetoric and reality of marketing in New Zealand (2003)
Book Chapter

The implications of e-commerce (2002)
Book Chapter

The role of main contractors in developing customer focus up and down construction's supply chain (2001)
Book Chapter