The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties

Lloyd, Jenny

Abstract

This chapter reflects upon the marketing strategies employed by the major political parties in the 2005 UK General Election. It conceptualises parties as political 'brands' and considers the inpact that negative campaign strategies have not only upon public perception of the parties but also upon the wider political landscape as well.

• Publication Date: Jan 1, 2006
• Peer Reviewed: Peer Reviewed
• Pages: 59
• Book Title: The Marketing of Political Parties – Political Marketing at the 2005 British General
• ISBN: 9780719073007
• Keywords: political marketing, politics, political parties, brands, branding, negative brands
• Public URL: https://uwe-repository.worktribe.com/output/1044438
• Publisher URL: http://www.manchesteruniversitypress.co.uk/catalogue/book.asp?id=1265