Lynne Eagle
Marketing PR
Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Patrick De Pelsmacker
Editor
Citation
Eagle, L. (2004). Marketing PR. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing CommunicationsRoutledge
| Publication Date | Jan 1, 2004 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | A Primer on Integrated Marketing Communications |
| ISBN | 9780415314213 |
| Keywords | marketing PR, integrated marketing communications |
| Publisher URL | http://www.routledge.com/books/details/9780415314213/ |