Skip to main content

Research Repository

Advanced Search

Marketing PR

Eagle, Lynne

Authors

Lynne Eagle



Contributors

Philip J Kitchen
Editor

Patrick De Pelsmacker
Editor

Citation

Eagle, L. (2004). Marketing PR. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing Communications. London: Routledge

Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Book Title A Primer on Integrated Marketing Communications
ISBN 9780415314213
Keywords marketing PR, integrated marketing communications
Public URL https://uwe-repository.worktribe.com/output/1064583
Publisher URL http://www.routledge.com/books/details/9780415314213/


Downloadable Citations