Lynne Eagle
Advertising
Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Patrick De Pelsmacker
Editor
Citation
Eagle, L. (2004). Advertising. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing CommunicationRoutledge
| Publication Date | Jan 1, 2004 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | A Primer on Integrated Marketing Communication |
| ISBN | 9780415314213 |
| Keywords | advertising, integrated marketing communication |
| Publisher URL | http://www.routledge.com/books/details/9780415314213/ |