Skip to main content

Research Repository

Advanced Search

Advertising

Eagle, Lynne

Authors

Lynne Eagle



Contributors

Philip J Kitchen
Editor

Patrick De Pelsmacker
Editor

Citation

Eagle, L. (2004). Advertising. In P. J. Kitchen, & P. De Pelsmacker (Eds.), A Primer on Integrated Marketing Communication. London: Routledge

Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Book Title A Primer on Integrated Marketing Communication
ISBN 9780415314213
Keywords advertising, integrated marketing communication
Public URL https://uwe-repository.worktribe.com/output/1064573
Publisher URL http://www.routledge.com/books/details/9780415314213/


Downloadable Citations