Lynne Eagle
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Eagle, Lynne
Authors
Contributors
Philip J Kitchen
Editor
Patrick De Pelsmacker
Editor
| Publication Date | Jan 1, 2004 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | A Primer on Integrated Marketing Communication |
| ISBN | 9780415314213 |
| Keywords | advertising, integrated marketing communication |
| Public URL | https://uwe-repository.worktribe.com/output/1064573 |
| Publisher URL | http://www.routledge.com/books/details/9780415314213/ |
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