IMC case study (brand repositioning)

Eagle, Lynne

Lynne Eagle

W. Chitty
Editor

N. Barker
Editor

T. Shimp
Editor

Publication Date	Jan 1, 2006
Peer Reviewed	Peer Reviewed
Book Title	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication
Keywords	IMC, case study, brand repositioning
Public URL	https://uwe-repository.worktribe.com/output/1043683
Publisher URL	http://edu.cengage.co.uk/