Outputs (58)

Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference, Dublin, Ireland

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Theory development in social marketing: the advantages of an ecletic approach (2011)
Presentation / Conference
Tapp, A., Pressley, A., & Collins, K. (2011, April). Theory development in social marketing: the advantages of an ecletic approach. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2011, April). Using social marketing to encourage teenage mums to breastfeed. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Some reasonable but uncomfortable questions about social marketing (2011)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2011). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article
Pressley, A., Collins, K., & Tapp, A. (2010). Social marketing and social influences: Using social ecology as a theoretical framework. Journal of Marketing Management, 26(13-14), 1181-1200. https://doi.org/10.1080/0267257X.2010.522529

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). Binge Drinking: A tribal brand for socio-economically disadvantaged young people?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain

Field-capital theory and its implications for marketing (2010)
Journal Article
Tapp, A., & Warren, S. (2010). Field-capital theory and its implications for marketing. European Journal of Marketing, 44(1-2), 200-222. https://doi.org/10.1108/03090561011008673

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.