Tim Hughes' Outputs (31)

Drivers of client loyalty in the context of market and technological transformation (2018)
Presentation / Conference Contribution

This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a return on i... Read More about Drivers of client loyalty in the context of market and technological transformation.

Co-creation of impact in marketing management: Agency and client research (2015)
Presentation / Conference Contribution

The creation of wider social and economic impact from academic research is an important policy issue and a priority for BAM. This paper presents a case study of efforts to create practitioner impact from research into the co-creation of marketing co... Read More about Co-creation of impact in marketing management: Agency and client research.

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference Contribution

This is an empirical study of co-creation in the context of the relationship between clients and their advertising agencies. This is the first study to conduct dyadic interviews with a number of clients and their agencies in examining the co-creation... Read More about Agencies and clients: Co-creation in a key B2B relationship.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference Contribution

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.

Co-production and the role of self service technology in resource integration (2010)
Presentation / Conference Contribution

Developing a resource integration model for self-service technology (2010)
Presentation / Conference Contribution

Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines? (2009)
Presentation / Conference Contribution

Strategic thinking in family businesses (2009)
Presentation / Conference Contribution

Abstract: This practitioner orientated paper seeks to understand better how management knowledge is created, shared and disseminated in family businesses (FBs). It outlines the initial findings from an exploratory study with senior managers of 20 FBs... Read More about Strategic thinking in family businesses.

Co-production and co-creation using self-service technology: the application of service dominant logic (2008)
Presentation / Conference Contribution

Research on how customers engage in the co-creation processes envisaged by the Servicedominant logic paradigm is currently limited and even less work has been published on frameworks for organizations to manage the co-creation process. This conceptua... Read More about Co-production and co-creation using self-service technology: the application of service dominant logic.

Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference Contribution

Are we asking the right questions? Closing the academic/practitioner gap in strategic management (2008)
Presentation / Conference Contribution

How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference Contribution

Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference Contribution

Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

Services marketing curriculum development: mainstream or specialist study (2005)
Presentation / Conference Contribution

The teaching of services marketing (2004)
Presentation / Conference Contribution

Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference Contribution

CRM masterclasses: lessons from the frontline (2003)
Presentation / Conference Contribution

Implementing CRM and e-commerce: does the marketing concept provide a missing link? (2002)
Presentation / Conference Contribution