Developing a resource integration model for self-service technology

Hughes, Tim; Hilton, Toni; Little, Ed; Marandi, Ebi

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Toni Hilton

Edward Little Ed.Little@uwe.ac.uk
Associate Director - Academic Enhancement - PG

Ebi Marandi

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 6, 2010
End Date	Jul 8, 2010
Publication Date	Jul 1, 2010
Peer Reviewed	Not Peer Reviewed
Keywords	resource integration, self service technology
Public URL	https://uwe-repository.worktribe.com/output/977541
Publisher URL	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5