Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Developing a resource integration model for self-service technology
Hughes, Tim; Hilton, Toni; Little, Ed; Marandi, Ebi
Authors
Toni Hilton
Edward Little Ed.Little@uwe.ac.uk
AHOD in PG Mrkg Enter & Events
Ebi Marandi
Citation
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 6, 2010 |
| End Date | Jul 8, 2010 |
| Publication Date | Jul 1, 2010 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | resource integration, self service technology |
| Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5 |
You might also like
Experiencing events and tourism products and services
(2017)
Report
Adopting self?service technology to do more with less
(2013)
Journal Article
Co-production and the role of self service technology in resource integration
(2010)
Presentation / Conference
Innovation and the children of the revolution: Facebook and value co-creation
(2010)
Journal Article
The impact of personal values on perception of service provider empathy and customer loyalty
(2006)
Journal Article