Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Developing a resource integration model for self-service technology
Hughes, Tim; Hilton, Toni; Little, Ed; Marandi, Ebi
Authors
Toni Hilton
Edward Little Ed.Little@uwe.ac.uk
Associate Director - Academic Enhancement - PG
Ebi Marandi
Citation
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference, Coventry University, Coventry, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Conference |
Conference Location | Coventry University, Coventry, UK |
Start Date | Jul 6, 2010 |
End Date | Jul 8, 2010 |
Publication Date | Jul 1, 2010 |
Peer Reviewed | Not Peer Reviewed |
Keywords | resource integration, self service technology |
Public URL | https://uwe-repository.worktribe.com/output/977541 |
Publisher URL | http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5 |
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