Edward Little Ed.Little@uwe.ac.uk
AHOD in PG Mrkg Enter & Events
Achieving a services marketing orientation: the case of a UK manufacturer
Little, Ed; Tait, C; Marandi, Ebi
Authors
C Tait
Ebi Marandi
Citation
Little, E., Tait, C., & Marandi, E. (2005). Achieving a services marketing orientation: the case of a UK manufacturer
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | The Business Review |
| Print ISSN | 1553---5827 |
| Peer Reviewed | Peer Reviewed |
| Volume | 4 |
| Issue | 1 |
| Pages | 256-262 |
| Keywords | service marketing |
| Publisher URL | http://www.jaabc.com/brc.html |
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