Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Co-production and the role of self service technology in resource integration
Hughes, Tim; Hilton, Toni; Little, Ed; Marandi, Ebi
Authors
Toni Hilton
Edward Little Ed.Little@uwe.ac.uk
AHOD in PG Mrkg Enter & Events
Ebi Marandi
Citation
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, September). Co-production and the role of self service technology in resource integration. Paper presented at Forum on markets and marketing: Extending service dominant logic
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Forum on markets and marketing: Extending service dominant logic |
| Start Date | Sep 23, 2010 |
| End Date | Oct 26, 2010 |
| Publication Date | Jan 1, 2010 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | co-production, self service technology, resource integration |
| Publisher URL | http://www.ifm.eng.cam.ac.uk/service/events/serviceweek/forum.html |
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