CRM masterclasses: lessons from the frontline

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Hughes, T. (2003, July). CRM masterclasses: lessons from the frontline. Paper presented at Academy of Marketing Conference

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 1, 2003
End Date	Jul 1, 2003
Publication Date	Jan 1, 2003
Peer Reviewed	Not Peer Reviewed
Keywords	CRM
Publisher URL	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221