Skip to main content

Research Repository

Advanced Search

CRM masterclasses: lessons from the frontline

Hughes, Tim


Tim Hughes
Professor in Applied Marketing


Hughes, T. (2003, July). CRM masterclasses: lessons from the frontline. Paper presented at Academy of Marketing Conference, Birmingham, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Birmingham, UK
Start Date Jul 1, 2003
End Date Jul 1, 2003
Publication Date Jan 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords CRM
Public URL
Publisher URL