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Services marketing curriculum development: mainstream or specialist study

Hilton, Toni; Hughes, Tim; McDowell, Ray

Authors

Toni Hilton

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Raymond McDowell R.Mcdowell@uwe.ac.uk
Acting Executive Dean - Faculty of Business and Law



Citation

Hilton, T., Hughes, T., & McDowell, R. (2005, November). Services marketing curriculum development: mainstream or specialist study. Paper presented at Services Marketing Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name Services Marketing Conference
Start Date Nov 1, 2005
End Date Nov 1, 2005
Publication Date Nov 1, 2005
Peer Reviewed Not Peer Reviewed
Keywords services marketing, curriculum development