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Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?

Hughes, Tim; Grisoni, Louise; O'Regan, Nicholas; Wornham, David

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Louise Grisoni louise.grisoni@uwe.ac.uk

David Wornham David.Wornham@uwe.ac.uk@uwe.ac.uk
Associate Lecturer - FBL BAM - UBAM0001



Citation

Hughes, T., Grisoni, L., O'Regan, N., & Wornham, D. (2009, July). Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?. Paper presented at Academy of Marketing Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Start Date Jul 7, 2009
End Date Jul 9, 2009
Publication Date Jul 1, 2009
Peer Reviewed Not Peer Reviewed
Keywords academic engagement, practitioner engagement
Public URL https://uwe-repository.worktribe.com/output/994742
Publisher URL http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5