Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?

Hughes, Tim; Grisoni, Louise; O'Regan, Nicholas; Wornham, David

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Louise Grisoni

Nicholas O'Regan

David Wornham David.Wornham@uwe.ac.uk
Associate Lecturer - FBL BAM - UBAM0001

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 7, 2009
End Date	Jul 9, 2009
Publication Date	Jul 1, 2009
Peer Reviewed	Not Peer Reviewed
Keywords	academic engagement, practitioner engagement
Public URL	https://uwe-repository.worktribe.com/output/994742
Publisher URL	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=92&Itemid=5