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Managing customers in financial services: The role of the marketing function in e-commerce

Hughes, Tim

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing



Citation

Hughes, T. (2004, May). Managing customers in financial services: The role of the marketing function in e-commerce. Paper presented at Academy of Marketing Science Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Science Conference
Start Date May 26, 2004
End Date May 29, 2004
Publication Date Jan 1, 2004
Peer Reviewed Not Peer Reviewed
Keywords managing customers, financial services, e-commerce, marketing
Publisher URL http://www.ams-web.org/associations/213/files/conferences/2004program.pdf