Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Managing customers in financial services: The role of the marketing function in e-commerce
Hughes, Tim
Authors
Citation
Hughes, T. (2004, May). Managing customers in financial services: The role of the marketing function in e-commerce. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Science Conference |
Conference Location | Vancouver, Canada |
Start Date | May 26, 2004 |
End Date | May 29, 2004 |
Publication Date | Jan 1, 2004 |
Peer Reviewed | Not Peer Reviewed |
Keywords | managing customers, financial services, e-commerce, marketing |
Public URL | https://uwe-repository.worktribe.com/output/1065084 |
Publisher URL | http://www.ams-web.org/associations/213/files/conferences/2004program.pdf |
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