Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Clients and agencies: Getting the most out of the relationship
Hughes, T; Vafeas, M
Authors
Mario Vafeas Mario.Vafeas@uwe.ac.uk
Professor in Applied Marketing
Abstract
Presentation of research to the Professional Marketers Association members.
Citation
Hughes, T., & Vafeas, M. Clients and agencies: Getting the most out of the relationship. Presented at Professional Marketers Association meeting
| Presentation Conference Type | Speech |
|---|---|
| Conference Name | Professional Marketers Association meeting |
| Acceptance Date | Apr 30, 2019 |
| Peer Reviewed | Not Peer Reviewed |
| Additional Information | Title of Conference or Conference Proceedings : Professional Marketers Association meeting |
Files
PMF Workshop 2019.pptx
(6.8 Mb)
Presentation
You might also like
Resource integration for co-creation between marketing agencies and clients
(2018)
Journal Article
Academic research into marketing: Many publications, but little impact?
(2018)
Journal Article
Achieving wider impact in business and management: analysing the case studies from REF 2014
(2017)
Journal Article
An examination of the dimensions and antecedents of institutionalized creativity
(2016)
Journal Article