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The teaching of services marketing

Hilton, Toni; Hughes, Tim; McDowell, Ray


Toni Hilton

Tim Hughes
Professor in Applied Marketing


Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference, Liverpool, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Services Marketing Conference
Conference Location Liverpool, UK
Start Date Nov 1, 2004
End Date Nov 1, 2004
Publication Date Nov 1, 2004
Peer Reviewed Not Peer Reviewed
Keywords services marketing, teaching,
Public URL