Skip to main content

Research Repository

The teaching of services marketing

Hilton, Toni; Hughes, Tim; McDowell, Ray

Authors

Toni Hilton

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Raymond McDowell R.Mcdowell@uwe.ac.uk
Deputy Head of College

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Services Marketing Conference
Start Date	Nov 1, 2004
End Date	Nov 1, 2004
Publication Date	Nov 1, 2004
Peer Reviewed	Not Peer Reviewed
Keywords	services marketing, teaching,
Public URL	https://uwe-repository.worktribe.com/output/1057235

You might also like

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference Contribution

Agencies and clients – a very special relationship 3 (-0001)
Presentation / Conference Contribution

Co-creation of impact in marketing management: Agency and client research (2015)
Presentation / Conference Contribution

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference Contribution

Agencies and clients – a very special relationship 2 (-0001)
Presentation / Conference Contribution

Downloadable Citations