Toni Hilton
The teaching of services marketing
Hilton, Toni; Hughes, Tim; McDowell, Ray
Authors
Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Raymond McDowell R.Mcdowell@uwe.ac.uk
Deputy Head of College
Citation
Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Services Marketing Conference |
| Start Date | Nov 1, 2004 |
| End Date | Nov 1, 2004 |
| Publication Date | Nov 1, 2004 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | services marketing, teaching, |
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