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The teaching of services marketing

Hilton, Toni; Hughes, Tim; McDowell, Ray

Authors

Toni Hilton

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Raymond McDowell R.Mcdowell@uwe.ac.uk
Acting Executive Dean - Faculty of Business and Law



Citation

Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name Services Marketing Conference
Start Date Nov 1, 2004
End Date Nov 1, 2004
Publication Date Nov 1, 2004
Peer Reviewed Not Peer Reviewed
Keywords services marketing, teaching,