Proactive or reactive marketing? The influence of the internet on direct marketing
(2002)
Journal Article
Tapp, A. (2002). Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9(3), 238-247. https://doi.org/10.1057/palgrave.jdm.3240005
All Outputs (459)
Social and cause-related marketing: The growth of a discipline? (2002)
Journal Article
Sargeant, A. (2002). Social and cause-related marketing: The growth of a discipline?. Journal of Nonprofit and Public Sector Marketing, 9(4), XIII-XV. https://doi.org/10.1300/J054v09n04_01
Conceptualizing unemployment in a period of atypical employment: A critical realist perspective (2001)
Journal Article
Fleetwood, S. (2001). Conceptualizing unemployment in a period of atypical employment: A critical realist perspective. Review of Social Economy, 59(1), 65-69. https://doi.org/10.1080/00346760010017500An adequate conceptualization and measurement of unemployment should express the reality of employment. Designing theoretical concepts that adequately express reality requires appropriate methodological foundations. This paper uses critical realism t... Read More about Conceptualizing unemployment in a period of atypical employment: A critical realist perspective.
Modelling distributor retention in network marketing organisations (2001)
Journal Article
Msweli, P., & Sargeant, A. (2001). Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19(7), 507-514. https://doi.org/10.1108/EUM0000000006215This paper proposes a model of distributor retention in network marketing (NWM) organisations based on a review of the existing literature from salesforce management, turnover and marketing perspectives. It is hypothesised that a number of the charac... Read More about Modelling distributor retention in network marketing organisations.
Web based fund raising: Is anyone making any real money? (2001)
Journal Article
Sargeant, A. (2001). Web based fund raising: Is anyone making any real money?
Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.
The role of perceptions in predicting donor value (2001)
Journal Article
Sargeant, A., West, D. C., & Ford, J. B. (2001). The role of perceptions in predicting donor value. Journal of Marketing Management, 17(3-4), 407-428. https://doi.org/10.1362/0267257012652131Explores the role of donor perceptions in predicting the value of a donor, both to the voluntary sector as a whole and to specific organisations. Three classes of perceptual variable are examined; perceptions of the performance of the voluntary secto... Read More about The role of perceptions in predicting donor value.
Fundraising direct: A communications planning guide for charity marketing (2001)
Journal Article
Sargeant, A., & Ewing, M. (2001). Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit and Public Sector Marketing, 9(1-2), 185-204. https://doi.org/10.1300/J054v09n01_12Charities constitute a formidable sector in the UK economy. Numbering 180,000 and accounting for almost $17 billion in income, the sector is coming under increasing pressure to improve the effectiveness of its marketing efforts. Direct marketing is g... Read More about Fundraising direct: A communications planning guide for charity marketing.
Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England (2001)
Journal Article
Danford, A., Richardson, M., & Upchurch, M. (2001). Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England. New Technology, Work and Employment, 16(2), 100-117. https://doi.org/10.1111/1468-005X.00080This article examines the trade union response to industrial restructuring in two sectors highly exposed to international market competition in the south west of England. The authors have conducted interviews of MSF representatives in the insurance a... Read More about Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England.
Causal laws, functional relations and tendencies (2001)
Journal Article
Fleetwood, S. (2001). Causal laws, functional relations and tendencies. Review of Political Economy, 13(2), 201-220. https://doi.org/10.1080/09538250120036646
What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry (2001)
Journal Article
Fleetwood, S. (2001). What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry. Capital and Class, 25(1), 41-77. https://doi.org/10.1177/030981680107300104This paper uses critical realism to reflect upon the issue of theory in Marx's Labour Theory of Value (LTV). Like any theory, the LTV is rooted in a mode of theorisation. Rooting the LTV in an inappropriate (deductivist) mode of theorisation encourag... Read More about What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry.
Market versus societal orientation in the nonprofit context (2001)
Journal Article
Liao, M., Foreman, S., & Sargeant, A. (2001). Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6(3), 213-226. https://doi.org/10.1002/nvsm.151
Two plus two equals financial education—the financial services authority and consumer education (2001)
Journal Article
Ryder, N. (2001). Two plus two equals financial education—the financial services authority and consumer education. Law Teacher, 35(2), 216-232. https://doi.org/10.1080/03069400.2001.9993080The aim of the paper is to review the statutory objectives of the FSA under the FSMA 2000. This paper concentrates on the statutory objective of the FSA to promote the public's understanding of the financial services sector.
American pie chart (2001)
Journal Article
Sargeant, A. (2001). American pie chart
Botton village (2001)
Journal Article
Sargeant, A. (2001). Botton village
Donor motivations (2001)
Journal Article
Sargeant, A. (2001). Donor motivations
Using donor lifetime value to inform fundraising strategy (2001)
Journal Article
Sargeant, A. (2001). Using donor lifetime value to inform fundraising strategy. Nonprofit Management and Leadership, 12(1), 25-38. https://doi.org/10.1002/nml.12103The successful quantification in monetary terms of the value of a donor to a voluntary organization can be a valuable aid to the subsequent development of fundraising strategy. Despite the significance of the concept of lifetime value (LTV), however,... Read More about Using donor lifetime value to inform fundraising strategy.
Public trust and confidence in the voluntary sector (2001)
Journal Article
Sargeant, A., & Lee, S. (2001). Public trust and confidence in the voluntary sector
The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing and Customer Strategy Management, 9(2), 105-113. https://doi.org/10.1057/palgrave.jdm.3240065
The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053