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Social and cause-related marketing: The growth of a discipline?

Sargeant, Adrian

Authors

Adrian Sargeant



Citation

Sargeant, A. (2002). Social and cause-related marketing: The growth of a discipline?. Journal of Nonprofit and Public Sector Marketing, 9(4), XIII-XV. https://doi.org/10.1300/J054v09n04_01

Journal Article Type Editorial
Publication Date Jan 1, 2002
Journal Journal of Nonprofit and Public Sector Marketing
Print ISSN 1049-5142
Electronic ISSN 1540-6997
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 9
Issue 4
Pages XIII-XV
DOI https://doi.org/10.1300/J054v09n04_01
Keywords social, cause-related marketing
Public URL https://uwe-repository.worktribe.com/output/1091842
Publisher URL http://dx.doi.org/10.1300/J054v09n04_01

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