Adrian Sargeant
Social and cause-related marketing: The growth of a discipline?
Sargeant, Adrian
Authors
Citation
Sargeant, A. (2002). Social and cause-related marketing: The growth of a discipline?. Journal of Nonprofit and Public Sector Marketing, 9(4), XIII-XV. https://doi.org/10.1300/J054v09n04_01
Journal Article Type | Editorial |
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Publication Date | Jan 1, 2002 |
Journal | Journal of Nonprofit and Public Sector Marketing |
Print ISSN | 1049-5142 |
Electronic ISSN | 1540-6997 |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 9 |
Issue | 4 |
Pages | XIII-XV |
DOI | https://doi.org/10.1300/J054v09n04_01 |
Keywords | social, cause-related marketing |
Public URL | https://uwe-repository.worktribe.com/output/1091842 |
Publisher URL | http://dx.doi.org/10.1300/J054v09n04_01 |
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