Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?
(1997)
Presentation / Conference
Eagle, L., & Hyde, K. F. (1997, December). Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?. Paper presented at Australia New Zealand Marketing Educators Conference, Melbourne, Australia
All Outputs (5)
Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices (1997)
Presentation / Conference
Eagle, L., Hyde, K. F., Duffy, M. F., & Kitchen, P. J. (1997, December). Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. Paper presented at Australia New Zealand Marketing Educators Conference, Melbourne, Australia
Multiple objectives in measuring the multidimensional concept of customer satisfaction (1997)
Presentation / Conference
Eagle, L., McDonald, R. C., & Lee, K. (1997, September). Multiple objectives in measuring the multidimensional concept of customer satisfaction. Paper presented at XXI ATEM/APPA conference, Sydney, Australia
The role of advertising effectiveness awards in marketing communications management (1997)
Presentation / Conference
Duffy, M. F., & Eagle, L. (1997, April). The role of advertising effectiveness awards in marketing communications management. Paper presented at 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum
An investigation into the ways of achieving completeness in education: A comparative study of quality and change management practices in schools in England and Finland (1997)
Presentation / Conference
Cicmil, S., & Kekale, T. (1997, April). An investigation into the ways of achieving completeness in education: A comparative study of quality and change management practices in schools in England and Finland. Presented at Proceedings of 2nd ICIT Conference, Putteridge Bury, Luton, UK