Lynne Eagle
Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?
Eagle, Lynne; Hyde, K. F.
Authors
K. F. Hyde
Citation
Eagle, L., & Hyde, K. F. (1997, December). Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?. Paper presented at Australia New Zealand Marketing Educators Conference, Melbourne, Australia
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Australia New Zealand Marketing Educators Conference |
| Conference Location | Melbourne, Australia |
| Start Date | Dec 1, 1997 |
| End Date | Dec 1, 1997 |
| Publication Date | Jan 1, 1997 |
| Peer Reviewed | Peer Reviewed |
| Pages | 1503-1516 |
| Keywords | advertising, integrated marketing cvommunication |
| Public URL | https://uwe-repository.worktribe.com/output/1103382 |
| Publisher URL | http://www.anzmac.org/Default.aspx?page=2071 |
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