M. F. Duffy
The role of advertising effectiveness awards in marketing communications management
Duffy, M. F.; Eagle, Lynne
Authors
Lynne Eagle
Citation
Duffy, M. F., & Eagle, L. (1997, April). The role of advertising effectiveness awards in marketing communications management. Paper presented at 2nd International Conference on Marketing and Coporate Communications, Antwerp, Belgum
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 2nd International Conference on Marketing and Coporate Communications |
| Conference Location | Antwerp, Belgum |
| Start Date | Apr 1, 1997 |
| End Date | Apr 1, 1997 |
| Publication Date | Apr 1, 1997 |
| Peer Reviewed | Peer Reviewed |
| Pages | 70-96 |
| Keywords | avertising, marketing communications management |
| Public URL | https://uwe-repository.worktribe.com/output/1102492 |
| Publisher URL | http://www.cmc-conference.com/ |
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search