Lynne Eagle
Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices
Eagle, Lynne; Hyde, K. F.; Duffy, M. F.; Kitchen, Philip J
Authors
K. F. Hyde
M. F. Duffy
Philip J Kitchen
Citation
Eagle, L., Hyde, K. F., Duffy, M. F., & Kitchen, P. J. (1997, December). Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices. Paper presented at Australia New Zealand Marketing Educators Conference, Melbourne, Australia
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Australia New Zealand Marketing Educators Conference |
| Conference Location | Melbourne, Australia |
| Start Date | Dec 1, 1997 |
| End Date | Dec 1, 1997 |
| Publication Date | Dec 1, 1997 |
| Peer Reviewed | Peer Reviewed |
| Pages | 1356-1365 |
| Keywords | advertising, awards, research |
| Public URL | https://uwe-repository.worktribe.com/output/1101774 |
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