Advertising (Case Study)
(2005)
Book Chapter
Eagle, L. (2005). Advertising (Case Study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning
All Outputs (7)
Consumer behaviour (Case study) (2005)
Book Chapter
Eagle, L. (2005). Consumer behaviour (Case study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning
Personal selling (2005)
Book Chapter
Eagle, L. (2005). Personal selling. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader in Marketing Communications. London: Routledge
Sponsorship (2005)
Book Chapter
Eagle, L. (2005). Sponsorship. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader In Marketing Communications. London: Routledge
Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication (2005)
Book Chapter
Eagle, L., Bulmer, S., & Blair, R. (2005). Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In I. Papaslomou (Ed.), Proceedings of the 10th International Conference on Corporate and Marketing Communication (209-225). International corporate marketing communication association
Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? (2005)
Book Chapter
Lloyd, J. (2005). Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?. In W. Wymer, & J. Lees-Marshment (Eds.), Current Issues in Political Marketing. Haworth Press IncOver recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surro... Read More about Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?.
Greek industrial relations and the new european reality: The 2157/2001/EC regulation and the 2001/86/EC directive (2005)
Book Chapter
Nikolopoulos, A., & Voskeritsian, H. (2005). Greek industrial relations and the new european reality: The 2157/2001/EC regulation and the 2001/86/EC directive. In S. K. Foundation (Ed.), Work and Politics: Trade Unionism and Organisation of Interests in Greece 1974 – 2004 (in Greek) (428-445). Athens, Greece: Sakis Karagiorgas Foundation