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All Outputs (7)

Advertising (Case Study) (2005)
Book Chapter
Eagle, L. (2005). Advertising (Case Study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning

Consumer behaviour (Case study) (2005)
Book Chapter
Eagle, L. (2005). Consumer behaviour (Case study). In J. Summers, & M. Gardner (Eds.), Essentials of Marketing. Melbourne: Thompson Learning

Personal selling (2005)
Book Chapter
Eagle, L. (2005). Personal selling. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader in Marketing Communications. London: Routledge

Sponsorship (2005)
Book Chapter
Eagle, L. (2005). Sponsorship. In P. J. Kitchen, P. De Pelsmacker, L. Eagle, & D. E. Schultz (Eds.), A Reader In Marketing Communications. London: Routledge

Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication (2005)
Book Chapter
Eagle, L., Bulmer, S., & Blair, R. (2005). Why white boxes and gray markets may give brand managers the communications blues: Implications for computer brand equity and brand communication. In I. Papaslomou (Ed.), Proceedings of the 10th International Conference on Corporate and Marketing Communication (209-225). International corporate marketing communication association

Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena? (2005)
Book Chapter
Lloyd, J. (2005). Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?. In W. Wymer, & J. Lees-Marshment (Eds.), Current Issues in Political Marketing. Haworth Press Inc

Over recent years, whilst there has been increasing acceptance of the existence and role of marketing in the political arena, there has also been much discussion as to the applicability of its concepts and models. This paper focuses upon issues surro... Read More about Square peg, round hole?; Can marketing-based concepts have a useful role in the political arena?.