All Outputs (48)

Key account management in financial services: an outline research agenda (2004)
Journal Article
Hughes, T., Foss, B., Stone, M., & Cheverton, P. (2004). Key account management in financial services: an outline research agenda. Journal of Financial Services Marketing, 9(2), 184-193

The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.

Marketing challenges in E-banking: Standalone or integrated? (2003)
Journal Article
Hughes, T. (2003). Marketing challenges in E-banking: Standalone or integrated?. Journal of Marketing Management, 19(9-10), 1067-1085. https://doi.org/10.1362/026725703770558321

Marketing principles in the application of e-commerce (2002)
Journal Article
Hughes, T. (2002). Marketing principles in the application of e-commerce. Qualitative Market Research: An International Journal, 5(4), 252-260. https://doi.org/10.1108/13522750210443209

E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.

The implications of e-commerce for strategy (2002)
Journal Article
Hughes, T., & Stone, M. (2002). The implications of e-commerce for strategy. Journal of Financial Services Marketing, 6(4), 379-390

Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce (2001)
Journal Article
Hughes, T. (2001). Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce. International Journal of Bank Marketing, 19(6), 222-232. https://doi.org/10.1108/02652320110405036

The UK financial services industry is changing rapidly, particularly as a result of developments in distribution, notably with e-commerce. The aim of this study is to apply the conceptual framework of market orientation to explain how a number of fin... Read More about Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce.

Executive Forum: The disappearing saver - some ways forward in this difficult market (1994)
Journal Article
Hughes, T. J., & Hughes, T. (1994). Executive Forum: The disappearing saver - some ways forward in this difficult market. International Journal of Bank Marketing, 12(8), 4-11. https://doi.org/10.1108/02652329410068994

It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.

The customer database: Cross-selling retail financial services (1992)
Journal Article
Hughes, T. J., & Hughes, T. (1992). The customer database: Cross-selling retail financial services. International Journal of Bank Marketing, 10(7), 11-16. https://doi.org/10.1108/EUM0000000001469

Quantifying the Campaign Performance: A Case Study (1990)
Journal Article
Hughes, T. J., & Hughes, T. (1990). Quantifying the Campaign Performance: A Case Study. International Journal of Bank Marketing, 8(6), 30-34. https://doi.org/10.1108/EUM0000000001461