Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
The customer database: Cross-selling retail financial services
Hughes, Tim; Hughes, T. J.
Authors
T. J. Hughes
Citation
Hughes, T. J., & Hughes, T. (1992). The customer database: Cross-selling retail financial services. International Journal of Bank Marketing, 10(7), 11-16. https://doi.org/10.1108/EUM0000000001469
| Journal Article Type | Article |
|---|---|
| Publication Date | Jul 1, 1992 |
| Journal | International Journal of Bank Marketing |
| Print ISSN | 0265-2323 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 10 |
| Issue | 7 |
| Pages | 11-16 |
| DOI | https://doi.org/10.1108/EUM0000000001469 |
| Keywords | customers, database marketing, databases, financial services |
| Public URL | https://uwe-repository.worktribe.com/output/1110176 |
| Publisher URL | http://dx.doi.org/10.1108/EUM0000000001469 |
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