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Research Repository

The customer database: Cross-selling retail financial services

Hughes, Tim; Hughes, T. J.

Authors

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

T. J. Hughes

Journal Article Type	Article
Publication Date	Jul 1, 1992
Journal	International Journal of Bank Marketing
Print ISSN	0265-2323
Publisher	Emerald
Peer Reviewed	Peer Reviewed
Volume	10
Issue	7
Pages	11-16
DOI	https://doi.org/10.1108/EUM0000000001469
Keywords	customers, database marketing, databases, financial services
Public URL	https://uwe-repository.worktribe.com/output/1110176
Publisher URL	http://dx.doi.org/10.1108/EUM0000000001469

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