T. J. Hughes
Executive Forum: The disappearing saver - some ways forward in this difficult market
Hughes, T. J.; Hughes, Tim
Abstract
It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.
Citation
Hughes, T. J., & Hughes, T. (1994). Executive Forum: The disappearing saver - some ways forward in this difficult market. International Journal of Bank Marketing, 12(8), 4-11. https://doi.org/10.1108/02652329410068994
Journal Article Type | Article |
---|---|
Publication Date | Dec 1, 1994 |
Journal | International Journal of Bank Marketing |
Print ISSN | 0265-2323 |
Publisher | Emerald |
Peer Reviewed | Peer Reviewed |
Volume | 12 |
Issue | 8 |
Pages | 4-11 |
DOI | https://doi.org/10.1108/02652329410068994 |
Keywords | building societies, competitive strategy, customer service, customers, financial investment, financial services, market segmentation, marketing |
Public URL | https://uwe-repository.worktribe.com/output/1108787 |
Publisher URL | http://dx.doi.org/10.1108/02652329410068994 |
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