Executive Forum: The disappearing saver - some ways forward in this difficult market

Hughes, T. J.; Hughes, Tim

Abstract

It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.

• Journal Article Type: Article
• Publication Date: Dec 1, 1994
• Journal: International Journal of Bank Marketing
• Print ISSN: 0265-2323
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 12
• Issue: 8
• Pages: 4-11
• DOI: https://doi.org/10.1108/02652329410068994
• Keywords: building societies, competitive strategy, customer service, customers, financial investment, financial services, market segmentation, marketing
• Public URL: https://uwe-repository.worktribe.com/output/1108787
• Publisher URL: http://dx.doi.org/10.1108/02652329410068994