Book review: The rhetoric and reality of marketing,
by Philip J. Kitchen (Ed)
(2004)
Journal Article
by Philip J. Kitchen (Ed). Journal of Marketing Management, 20(3-4), 499-503. https://doi.org/10.1362/026725704323080515
All Outputs (4)
The loyalty of football fans: We'll support you evermore? (2004)
Journal Article
Tapp, A. (2004). The loyalty of football fans: We'll support you evermore?. Journal of Database Marketing and Customer Strategy Management, 11(3), 203-215. https://doi.org/10.1057/palgrave.dbm.3240221
Direct and database marketing and customer relationship management in recruiting students for higher education (2004)
Journal Article
Tapp, A., Hicks, K., & Stone, M. (2004). Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 335-346. https://doi.org/10.1002/nvsm.258
Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? (2004)
Journal Article
Tapp, A., & Stone, M. (2004). Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?. Interactive Marketing -London-, 6(1), 234-242. https://doi.org/10.1057/palgrave.im.4340267