Outputs (51)

Balancing marketing education and information technology: Matching needs or needing a better match? (2002)
Report
Eagle, L., Hunt, L. M., & Kitchen, P. J. (2002). Balancing marketing education and information technology: Matching needs or needing a better match?

The children-nutrition-marketing ethics conundrum: Identifying the issues (2002)
Report
Eagle, L., & De Bruin, A. (2002). The children-nutrition-marketing ethics conundrum: Identifying the issues

Practice nurses: Practically neglected in the DTC promotion of drugs debate (2002)
Report
Eagle, L., Chamberlain, K. C., & Zou, L. (2002). Practice nurses: Practically neglected in the DTC promotion of drugs debate

Enabling students to take a more pro-active role in the learning process (2002)
Report
Eagle, L., Chamberlain, K. C., & Zou, L. (2002). Enabling students to take a more pro-active role in the learning process

Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate (2002)
Report
Eagle, L., Chamberlain, K. C., & Zou, L. (2002). Direct to the consumer promotion of medication to retail pharmacists: A missing link in the debate

Marketing communications implications of children’s new electronic media use (2002)
Report
Eagle, L., & Chamberlain, K. C. (2002). Marketing communications implications of children’s new electronic media use

Rethinking leadership in local government: The place of 'feminine' styles in the modernised council (2002)
Journal Article
Broussine, M., & Fox, P. (2002). Rethinking leadership in local government: The place of 'feminine' styles in the modernised council. Local Government Studies, 28(4), 91-106. https://doi.org/10.1080/714004162

The focus of this article is on the quality and nature of local authority leadership. Local government leadership is male- dominated and appears to be stuck in a mould that is associated with orthodox male views that emphasise operational management... Read More about Rethinking leadership in local government: The place of 'feminine' styles in the modernised council.

Central banks and market interest rates (2002)
Journal Article
Biefang-Frisancho Mariscal, I., & Howells, P. (2002). Central banks and market interest rates. Journal of Post Keynesian Economics, 24(4), 569-585

In a worm of endogenous money, the central bank's role in monetary policy is reduced to the setting of a very short-term official rate of interest, which indicates the price at which it will make liquidity available to the banking system. However, it... Read More about Central banks and market interest rates.

Explaining the Euro's initial decline (2002)
Journal Article
Arestis, P., Biefang-Frisancho Mariscal, I., Brown, A., & Sawyer, M. (2002). Explaining the Euro's initial decline. Eastern Economic Journal, 28(1), 71-88

Economic implications of a tax on TV advertising: The New Zealand case (2002)
Journal Article
Allen, L., Eagle, L., & Rose, L. C. (2002). Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin- Department of Marketing Massey University, 13, 1-12