Lynne Eagle
Balancing marketing education and information technology: Matching needs or needing a better match?
Eagle, Lynne; Hunt, L. M.; Kitchen, Philip J
Authors
L. M. Hunt
Philip J Kitchen
Citation
Eagle, L., Hunt, L. M., & Kitchen, P. J. (2002). Balancing marketing education and information technology: Matching needs or needing a better match?
| Report Type | Discussion Paper |
|---|---|
| Publication Date | Jan 1, 2002 |
| Peer Reviewed | Peer Reviewed |
| Keywords | marketing education, information technology |
| Publisher URL | http://www.massey.ac.nz/massey/home.cfm |