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Balancing marketing education and information technology: Matching needs or needing a better match?

Eagle, Lynne; Hunt, L. M.; Kitchen, Philip J

Authors

Lynne Eagle

L. M. Hunt

Philip J Kitchen



Citation

Eagle, L., Hunt, L. M., & Kitchen, P. J. (2002). Balancing marketing education and information technology: Matching needs or needing a better match?

Report Type Discussion Paper
Publication Date Jan 1, 2002
Peer Reviewed Peer Reviewed
Keywords marketing education, information technology
Public URL https://uwe-repository.worktribe.com/output/1082703
Publisher URL http://www.massey.ac.nz/massey/home.cfm




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