Economic implications of a tax on TV advertising: The New Zealand case
Allen, L.; Eagle, Lynne; Rose, L. C.
L. C. Rose
Allen, L., Eagle, L., & Rose, L. C. (2002). Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin- Department of Marketing Massey University, 13, 1-12
|Journal Article Type||Article|
|Publication Date||Jan 1, 2002|
|Peer Reviewed||Peer Reviewed|
|Keywords||television advertising, taxation, television broadcasting, advertising, welfare economics, New Zealand, tax, welfare theory|