L. Allen
Economic implications of a tax on TV advertising: The New Zealand case
Allen, L.; Eagle, Lynne; Rose, L. C.
Authors
Lynne Eagle
L. C. Rose
Citation
Allen, L., Eagle, L., & Rose, L. C. (2002). Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin- Department of Marketing Massey University, 13, 1-12
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2002 |
| Journal | Marketing Bulletin |
| Print ISSN | 0113-6895 |
| Peer Reviewed | Peer Reviewed |
| Volume | 13 |
| Pages | 1-12 |
| Keywords | television advertising, taxation, television broadcasting, advertising, welfare economics, New Zealand, tax, welfare theory |
| Publisher URL | http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12760941&site=ehost-live |