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Economic implications of a tax on TV advertising: The New Zealand case

Allen, L.; Eagle, Lynne; Rose, L. C.

Authors

L. Allen

Lynne Eagle

L. C. Rose



Citation

Allen, L., Eagle, L., & Rose, L. C. (2002). Economic implications of a tax on TV advertising: The New Zealand case. Marketing Bulletin- Department of Marketing Massey University, 13, 1-12

Journal Article Type Article
Publication Date Jan 1, 2002
Journal Marketing Bulletin
Print ISSN 0113-6895
Peer Reviewed Peer Reviewed
Volume 13
Pages 1-12
Keywords television advertising, taxation, television broadcasting, advertising, welfare economics, New Zealand, tax, welfare theory
Public URL https://uwe-repository.worktribe.com/output/1082035
Publisher URL http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12760941&site=ehost-live


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