Windowing television content: Lessons for digital business models
(2018)
Journal Article
Parry, G., Pogrebna, G., & Vendrell-Herrero, F. (2018). Windowing television content: Lessons for digital business models. Strategic Change, 27(2), 151-160. https://doi.org/10.1002/jsc.2190
© 2018 John Wiley & Sons, Ltd. There is a market for successful distribution of television content using a Windowing strategy. This article investigates if a strategy where content is made available to consumers through different channels over time... Read More about Windowing television content: Lessons for digital business models.