Outputs (21)

Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions (2014)
Presentation / Conference
Tapp, A., Rundle-Thiele, S., Anibaldi, R., Warren, S., & Beardmore, A. (2014, December). Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions. Paper presented at Australian Association of Social Marketing Conference (ANZMAC), Brisbane, Australia

In ‘(re)emerging cycling regions’ such as Australia and the United Kingdom, cycling has experienced increased interest as a viable form of everyday transport as an alternative to cars and public transport, as well as growing popularity as leisure or... Read More about Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions.

A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England (2014)
Presentation / Conference
Morey, Y., Mellon, D., Verne, J., Tapp, A., Dailami, N., & Leggett, S. (2014, October). A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England. Presented at Beyond Fed Up: Conference on Self-harm, Gloucestershire, UK

Cycling behaviour in car-dominant societies: A survey of the UK population (2012)
Presentation / Conference
Tapp, A., Spotswood, F., & Jones, S. (2012, October). Cycling behaviour in car-dominant societies: A survey of the UK population. Poster presented at Be Active 2012 - the 4th International Congress on Physical Activity and Public Health, Sydney, Australia

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference, Dublin, Ireland

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2011, April). Using social marketing to encourage teenage mums to breastfeed. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference
Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Theory development in social marketing: the advantages of an ecletic approach (2011)
Presentation / Conference
Tapp, A., Pressley, A., & Collins, K. (2011, April). Theory development in social marketing: the advantages of an ecletic approach. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland