Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities
(2010)
Journal Article
Spotswood, F., & Tapp, A. (2010). Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48(2), 52-57
Outputs (58)
Somerset PCT insights: smokefree homes. Report for Somerset PCT (2009)
Report
Spotswood, F., Tapp, A., & Eagle, L. (2009). Somerset PCT insights: smokefree homes. Report for Somerset PCT
Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009 (2009)
Report
Tapp, A., Rhodes, C., Withall, J., & Warren, S. (2009). Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009
Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference
Eagle, L., Tapp, A., Bird, S., & Spotswood, F. (2009, July). Does trying to do good equate to doing no harm? ethical dimensions of social marketing. Paper presented at Academy of Marketing Science World Congress, Oslo, Norway
Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2009, June). Does trying to do good equate to doing no harm? Ethical dimensions to social marketing. Paper presented at Academy of Marketing Science Conference, Oslo, Norway
Social marketing and the meaning of cool (2008)
Journal Article
Tapp, A., & Bird, S. (2008). Social marketing and the meaning of cool. Social Marketing Quarterly, 14(1), 18-29. https://doi.org/10.1080/15245000801898399Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.
A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). A good theory – But does it work in practice? A critique of the transtheoretical model. Paper presented at World Social Marketing Conference, Brighton, UK
The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). The need for effective internal marketing to support external social marketing strategies. Paper presented at World Social Marketing Conference, Brighton, UK
Encouraging sport and physical exercise amongst sport England segments (2008)
Report
Bird, S., & Tapp, A. (2008). Encouraging sport and physical exercise amongst sport England segments
The use of social marketing to reduce problem gambling: The implications for public health (2008)
Presentation / Conference
Powell, J., & Tapp, A. (2008, June). The use of social marketing to reduce problem gambling: The implications for public health. Paper presented at Addressing Problem Gambling Conference, Auckland, New Zealand