Morality and markets: an exploration on the impact of charity reputation on donor intention
(2004)
Presentation / Conference
Lee, S., Sargeant, A., & Tapp, A. (2004, September). Morality and markets: an exploration on the impact of charity reputation on donor intention. Paper presented at Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK
Outputs (2)
Why practitioners don't read our articles and what we should do about it (2004)
Presentation / Conference
Tapp, A. (2004, July). Why practitioners don't read our articles and what we should do about it. Paper presented at Academy of Marketing Conference, Cheltenham, UK