Outputs (3)

eManaging sport customers (2003)
Book Chapter
Tapp, A. (2003). eManaging sport customers. In J. Beech, & S. Chadwick (Eds.), The Business of Sport Management. UK: Pearson Education

The impact of e-business on on financial services marketing and marketers (2002)
Book Chapter
Tapp, A. (2002). The impact of e-business on on financial services marketing and marketers. In B. Foss, & M. Stone (Eds.), CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page

Direct marketing communications (1999)
Book Chapter
Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communications. FT Pitman (Pearson)