All Outputs (23)
Legacies: How to access the hidden millions (2003)
Presentation / Conference Contribution
Exploring brand values in the charity sector: Just what is the span of control? (2003)
Presentation / Conference Contribution
The new marketing myopia: Why is the giving literature so often ignored? (2003)
Presentation / Conference Contribution
Downright dangerous! (2003)
Journal Article
Leading and plotting the future (2003)
Presentation / Conference Contribution
The use of direct marketing in higher education (2003)
Presentation / Conference Contribution
Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference Contribution
Setting the standards: The construction of ‘the Project’ as an organisational object (2003)
Presentation / Conference Contribution
The determinants of website effectiveness: An assessment of the role of relationship marketing (2003)
Presentation / Conference Contribution
Benchmarking fundraising practice (2003)
Presentation / Conference Contribution
Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference Contribution
Knowledge, interaction and project work (2003)
Presentation / Conference Contribution
Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference Contribution
Marketing giving: What do we know about why people give? (2003)
Presentation / Conference Contribution
The future of giving (2003)
Report
The fundraising performance of charity websites: A US/UK comparison (2003)
Journal Article
Linking business schools and practice in direct marketing: are we missing an opportunity? (2003)
Journal Article
Qualms and lists (2003)
Journal Article