Adrian Sargeant
The fundraising performance of charity websites: A US/UK comparison
Sargeant, Adrian; Jay, E.
Authors
E. Jay
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | Interactive Marketing |
| Print ISSN | 1463-5178 |
| Publisher | Henry Stewart Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 4 |
| Issue | 4 |
| Pages | 330-342 |
| DOI | https://doi.org/10.1057/palgrave.im.4340201 |
| Keywords | internet, non-profit, fundraising, benchmarking, direct marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1074633 |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.im.4340201 |
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