Adrian Sargeant
The fundraising performance of charity websites: A US/UK comparison
Sargeant, Adrian; Jay, E.
Authors
E. Jay
Citation
Sargeant, A., & Jay, E. (2003). The fundraising performance of charity websites: A US/UK comparison. Interactive Marketing -London-, 4(4), 330-342. https://doi.org/10.1057/palgrave.im.4340201
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2003 |
| Journal | Interactive Marketing |
| Print ISSN | 1463-5178 |
| Publisher | Henry Stewart Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 4 |
| Issue | 4 |
| Pages | 330-342 |
| DOI | https://doi.org/10.1057/palgrave.im.4340201 |
| Keywords | internet, non-profit, fundraising, benchmarking, direct marketing |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.im.4340201 |