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The fundraising performance of charity websites: A US/UK comparison

Sargeant, Adrian; Jay, E.

Authors

Adrian Sargeant

E. Jay



Citation

Sargeant, A., & Jay, E. (2003). The fundraising performance of charity websites: A US/UK comparison. Interactive Marketing -London-, 4(4), 330-342. https://doi.org/10.1057/palgrave.im.4340201

Journal Article Type Article
Publication Date Jan 1, 2003
Journal Interactive Marketing
Print ISSN 1463-5178
Publisher Henry Stewart Publications
Peer Reviewed Peer Reviewed
Volume 4
Issue 4
Pages 330-342
DOI https://doi.org/10.1057/palgrave.im.4340201
Keywords internet, non-profit, fundraising, benchmarking, direct marketing
Public URL https://uwe-repository.worktribe.com/output/1074633
Publisher URL http://dx.doi.org/10.1057/palgrave.im.4340201

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