The new marketing myopia: Why is the giving literature so often ignored?
Sargeant, Adrian; Lee, S.
Sargeant, A., & Lee, S. (2003, November). The new marketing myopia: Why is the giving literature so often ignored?. Paper presented at ARNOVA Conference
|Presentation Conference Type||Conference Paper (unpublished)|
|Conference Name||ARNOVA Conference|
|Start Date||Nov 1, 2003|
|End Date||Nov 1, 2003|
|Publication Date||Nov 1, 2003|
|Peer Reviewed||Not Peer Reviewed|
|Keywords||marketing, myopia, giving, literature|