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The new marketing myopia: Why is the giving literature so often ignored?

Sargeant, Adrian; Lee, S.

Authors

Adrian Sargeant

S. Lee



Citation

Sargeant, A., & Lee, S. (2003, November). The new marketing myopia: Why is the giving literature so often ignored?. Paper presented at ARNOVA Conference

Presentation Conference Type Conference Paper (unpublished)
Conference Name ARNOVA Conference
Start Date Nov 1, 2003
End Date Nov 1, 2003
Publication Date Nov 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords marketing, myopia, giving, literature
Publisher URL https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=ARNOVA&WebCode=Homepage


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