Adrian Sargeant
The new marketing myopia: Why is the giving literature so often ignored?
Sargeant, Adrian; Lee, S.
Authors
S. Lee
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | ARNOVA Conference |
| Start Date | Nov 1, 2003 |
| End Date | Nov 1, 2003 |
| Publication Date | Nov 1, 2003 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | marketing, myopia, giving, literature |
| Public URL | https://uwe-repository.worktribe.com/output/1067051 |
| Publisher URL | https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=ARNOVA&WebCode=Homepage |
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