Adrian Sargeant
The new marketing myopia: Why is the giving literature so often ignored?
Sargeant, Adrian; Lee, S.
Authors
S. Lee
Citation
Sargeant, A., & Lee, S. (2003, November). The new marketing myopia: Why is the giving literature so often ignored?. Paper presented at ARNOVA Conference, Denver
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | ARNOVA Conference |
Conference Location | Denver |
Start Date | Nov 1, 2003 |
End Date | Nov 1, 2003 |
Publication Date | Nov 1, 2003 |
Peer Reviewed | Not Peer Reviewed |
Keywords | marketing, myopia, giving, literature |
Public URL | https://uwe-repository.worktribe.com/output/1067051 |
Publisher URL | https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=ARNOVA&WebCode=Homepage |
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