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The new marketing myopia: Why is the giving literature so often ignored?

Sargeant, Adrian; Lee, S.

Authors

Adrian Sargeant

S. Lee



Citation

Sargeant, A., & Lee, S. (2003, November). The new marketing myopia: Why is the giving literature so often ignored?. Paper presented at ARNOVA Conference, Denver

Presentation Conference Type Conference Paper (unpublished)
Conference Name ARNOVA Conference
Conference Location Denver
Start Date Nov 1, 2003
End Date Nov 1, 2003
Publication Date Nov 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords marketing, myopia, giving, literature
Public URL https://uwe-repository.worktribe.com/output/1067051
Publisher URL https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=ARNOVA&WebCode=Homepage


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