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Exploring brand values in the charity sector: Just what is the span of control?

Sargeant, Adrian; Hudson, J.

Authors

Adrian Sargeant

J. Hudson



Citation

Sargeant, A., & Hudson, J. (2003, November). Exploring brand values in the charity sector: Just what is the span of control?. Paper presented at ARNOVA Conference, Denver

Presentation Conference Type Conference Paper (unpublished)
Conference Name ARNOVA Conference
Conference Location Denver
Start Date Nov 1, 2003
End Date Nov 1, 2003
Publication Date Nov 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords brand values, charity sector
Public URL https://uwe-repository.worktribe.com/output/1067043
Publisher URL https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=ARNOVA&WebCode=Homepage

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