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The determinants of website effectiveness: An assessment of the role of relationship marketing

Sargeant, Adrian; Jay, E.; West, D. C.

Authors

Adrian Sargeant

E. Jay

D. C. West



Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Start Date Jul 1, 2003
End Date Jul 1, 2003
Publication Date Jul 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords website effectiveness, relationship marketing
Public URL https://uwe-repository.worktribe.com/output/1069085
Publisher URL http://www.academyofmarketing.org/conference-history/conference-history.html


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