Adrian Sargeant
The determinants of website effectiveness: An assessment of the role of relationship marketing
Sargeant, Adrian; Jay, E.; West, D. C.
Authors
E. Jay
D. C. West
Citation
Sargeant, A., Jay, E., & West, D. C. (2003, July). The determinants of website effectiveness: An assessment of the role of relationship marketing. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 1, 2003 |
| End Date | Jul 1, 2003 |
| Publication Date | Jul 1, 2003 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | website effectiveness, relationship marketing |
| Publisher URL | http://www.academyofmarketing.org/conference-history/conference-history.html |