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The determinants of website effectiveness: An assessment of the role of relationship marketing

Sargeant, Adrian; Jay, E.; West, D. C.

Authors

Adrian Sargeant

E. Jay

D. C. West



Citation

Sargeant, A., Jay, E., & West, D. C. (2003, July). The determinants of website effectiveness: An assessment of the role of relationship marketing. Paper presented at Academy of Marketing Conference, Aston University, Birmingham, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Aston University, Birmingham, UK
Start Date Jul 1, 2003
End Date Jul 1, 2003
Publication Date Jul 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords website effectiveness, relationship marketing
Public URL https://uwe-repository.worktribe.com/output/1069085
Publisher URL http://www.academyofmarketing.org/conference-history/conference-history.html

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