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Marketing giving: What do we know about why people give?

Sargeant, Adrian

Authors

Adrian Sargeant



Citation

Sargeant, A. (2003, May). Marketing giving: What do we know about why people give?. Paper presented at Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change, University of the West of England

Presentation Conference Type Conference Paper (unpublished)
Conference Name Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change
Conference Location University of the West of England
Start Date May 1, 2003
End Date May 1, 2003
Publication Date May 1, 2003
Peer Reviewed Not Peer Reviewed
Keywords marketing, giving
Public URL https://uwe-repository.worktribe.com/output/1070299


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