Marketing giving: What do we know about why people give?

Sargeant, Adrian

Adrian Sargeant

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Changing Minds and Making Money: Using Marketing to Achieve Behavioural Change
Start Date	May 1, 2003
End Date	May 1, 2003
Publication Date	May 1, 2003
Peer Reviewed	Not Peer Reviewed
Keywords	marketing, giving
Public URL	https://uwe-repository.worktribe.com/output/1070299