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All Outputs (459)

"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
Nancarrow, C., Brace, I., & Wright, L. T. (2001). "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research. Marketing Review, 2(1), 55-69. https://doi.org/10.1362/1469347012569427

The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.

Quality in project environments: A nonconventional agenda (2000)
Journal Article
Cicmil, S. (2000). Quality in project environments: A nonconventional agenda. International Journal of Quality and Reliability Management, 17(4), 554-570. https://doi.org/10.1108/02656710010298599

A growing body of evidence indicates the emerging applications of projects and their role in modern businesses. The agreement over project success criteria and delivery of a quality product still remains a key managerial concern. Underlying theoretic... Read More about Quality in project environments: A nonconventional agenda.

Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits (2000)
Journal Article
Alfansi, L., & Sargeant, A. (2000). Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits. International Journal of Bank Marketing, 18(2), 64-74. https://doi.org/10.1108/02652320010322976

The recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to recruit and retain their customers. In this article the potential for bank... Read More about Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits.

Modelling internal communications in the financial services sector (2000)
Journal Article
Sargeant, A., & Asif, S. (2000). Modelling internal communications in the financial services sector. European Journal of Marketing, 34(3-4), 299-318. https://doi.org/10.1108/03090560010311867

The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely sustainable source of competitive advantage. The role of internal commu... Read More about Modelling internal communications in the financial services sector.

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Emerging trends in the use of the Internet – lessons from the football sector. Qualitative Market Research: An International Journal, 3(1), 38-46. https://doi.org/10.1108/13522750010310479

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Donor overboard (2000)
Journal Article
Sargeant, A. (2000). Donor overboard

The Carnegie school (2000)
Journal Article
Sargeant, A., & Asif, S. (2000). The Carnegie school

Network marketing in south africa: An exploratory study of consumer perceptions (1999)
Journal Article
Sargeant, A., & Msweli, P. (1999). Network marketing in south africa: An exploratory study of consumer perceptions. Journal of International Consumer Marketing, 11(3), 51-66. https://doi.org/10.1300/J046v11n03_04

In global terms the Network Marketing (NWM) industry continues to experience rapid growth. Indeed, in South Africa the absence of a need for high levels of infrastructure support and the fit with elements of traditional African culture, combine to ma... Read More about Network marketing in south africa: An exploratory study of consumer perceptions.

Implementing organisational change projects: Impediments and gaps (1999)
Journal Article
Cicmil, S. (1999). Implementing organisational change projects: Impediments and gaps. Strategic Change, 8(2), 119-129. https://doi.org/10.1002/%28SICI%291099-1697%28199903/04%298%3A2%3C119%3A%3AAID-JSC416%3E3.0.CO%3B2-1

A ‘project’ perspective on managing change is offered to embrace a focused range of gaps and behavioural issues which determine the success or failure of change programmes. The argument evolves around contemporary strategic, managerial and behavioura... Read More about Implementing organisational change projects: Impediments and gaps.

An insight into management of organisational change projects (1999)
Journal Article
Cicmil, S. (1999). An insight into management of organisational change projects. Journal of Workplace Learning, 11(1), 5-15. https://doi.org/10.1108/13665629910250906

This article offers a “project” perspective on managing change, a view that starts by recognising the aspect of organisational change implementation, and develops to embrace a focused range of gaps and behavioural issues which determine the success o... Read More about An insight into management of organisational change projects.

The inadequacy of mainstream theories of trade union behaviour (1999)
Journal Article
Fleetwood, S. (1999). The inadequacy of mainstream theories of trade union behaviour. LABOUR, 13(2), 445-480. https://doi.org/10.1111/1467-9914.00103

This paper identifies four criteria used by mainstream economists of trade unions to judge the adequacy of their various theories. Three of them, however, are hardly ever satisfied. The root cause of this failure is the method adopted by mainstream e... Read More about The inadequacy of mainstream theories of trade union behaviour.