Adrian Sargeant
Customer lifetime value and marketing strategy: How to forge the link
Sargeant, Adrian
Authors
Citation
Sargeant, A. (2000). Customer lifetime value and marketing strategy: How to forge the link. Marketing Review, 1(4), 427-440
| Journal Article Type | Article |
|---|---|
| Publication Date | Dec 1, 2000 |
| Journal | The Marketing Review |
| Print ISSN | 1469-347X |
| Publisher | Westburn Publishers |
| Peer Reviewed | Peer Reviewed |
| Volume | 1 |
| Issue | 4 |
| Pages | 427-440 |
| Keywords | LTV, strategy, marketing, customer, forge, projective |
| Public URL | https://uwe-repository.worktribe.com/output/1092365 |
| Publisher URL | http://dx.doi.org/10.1362/1469347002562597 |
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