Customer lifetime value and marketing strategy: How to forge the link

Sargeant, Adrian

Adrian Sargeant

Journal Article Type	Article
Publication Date	Dec 1, 2000
Journal	The Marketing Review
Print ISSN	1469-347X
Electronic ISSN	1472-1384
Publisher	Westburn Publishers
Peer Reviewed	Peer Reviewed
Volume	1
Issue	4
Pages	427-440
Keywords	LTV, strategy, marketing, customer, forge, projective
Public URL	https://uwe-repository.worktribe.com/output/1092365
Publisher URL	http://dx.doi.org/10.1362/1469347002562597