Adrian Sargeant
Operationalising the marketing concept: Just what can be achieved when you get it right?
Sargeant, Adrian; Liao, M.
Authors
M. Liao
Citation
Sargeant, A., & Liao, M. (2000). Operationalising the marketing concept: Just what can be achieved when you get it right?
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2000 |
| Journal | The CASE International Journal of Educational Advancement |
| Print ISSN | 1467-3657 |
| Peer Reviewed | Peer Reviewed |
| Volume | 1 |
| Issue | 1 |
| Pages | 24-39 |
| Keywords | operationalising, marketing, concept |
| Public URL | https://uwe-repository.worktribe.com/output/1095926 |
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