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All Outputs (33)

Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (2000)
Journal Article
Kitchen, P., Eagle, L., & Kitchen, P. J. (2000). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Journal of Marketing Communications, 6(2), 91-106. https://doi.org/10.1080/135272600345471

Brand equity is now receiving significant attention, both as a result of changes to international accounting standards relating to intangible assets and as a result of the renewed focus on the impact of marketing communications on brand performance.... Read More about Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity.

Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs (2000)
Journal Article
Ghobadian, A., & O’Regan, N. (2000). Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs. International Journal of Manufacturing Technology and Management, 2(1-7), 860-878. https://doi.org/10.1504/IJMTM.2000.001380

It is broadly accepted that manufacturing Small and Medium Size Enterprises (SMEs) play a vital role in the economic health of the country. A clearer understanding of the factors that influence the performance of SMEs can help: a policy makers develo... Read More about Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs.

Time to reassess the size criterion for SME classification? An empirical investigation (2000)
Journal Article
Ghobadian, A., & O’Regan, N. (2000). Time to reassess the size criterion for SME classification? An empirical investigation. International Journal of Manufacturing Technology and Management, 2(1-7), 879-890. https://doi.org/10.1504/IJMTM.2000.001381

Firms employing between one and 250 people are usually classified as small and medium sized organizations. An important question that by and large has remained unanswered is whether these firms behave the same and whether their behaviour is governed... Read More about Time to reassess the size criterion for SME classification? An empirical investigation.

Strategic planning for SMEs (2000)
Journal Article
Ghobadian, A., O'Regan, N., & Liu, J. (2000). Strategic planning for SMEs. Scenario and Strategy Planning, 2(2), 18-22

The Upside of the Downside: How Utilizing Defensive Dynamics Can Support Learning in Groups (2000)
Journal Article
Simpson, P., French, R., & Vince, R. (2000). The Upside of the Downside: How Utilizing Defensive Dynamics Can Support Learning in Groups. Management Learning, 31(4), 457-470. https://doi.org/10.1177/1350507600314003

In this paper we suggest that it is important in management education to work with the defensive dynamics in learning groups. Through a consideration of the dynamics within complex systems, we argue that the ways in which these defensive dynamics are... Read More about The Upside of the Downside: How Utilizing Defensive Dynamics Can Support Learning in Groups.