Children, the medium and the message
(2000)
Report
De Bruin, A., & Eagle, L. (2000). Children, the medium and the message
All Outputs (33)
Human capital theory and the economy (2000)
Journal Article
De Bruin, A., & Eagle, L. (2000). Human capital theory and the economy
Ideological and theoretical underpinnings of the New Zealand education reforms (2000)
Journal Article
Eagle, L., & De Bruin, A. (2000). Ideological and theoretical underpinnings of the New Zealand education reforms
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (2000)
Journal Article
Kitchen, P., Eagle, L., & Kitchen, P. J. (2000). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Journal of Marketing Communications, 6(2), 91-106. https://doi.org/10.1080/135272600345471Brand equity is now receiving significant attention, both as a result of changes to international accounting standards relating to intangible assets and as a result of the renewed focus on the impact of marketing communications on brand performance.... Read More about Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity.
Intentions versus actualities: Have the New Zealand education reforms met their objectives? (2000)
Journal Article
Eagle, L., & McDonald, R. C. (2000). Intentions versus actualities: Have the New Zealand education reforms met their objectives?
Student decision processes: Rational investment in human capital? (2000)
Journal Article
Eagle, L., & Shergill, G. (2000). Student decision processes: Rational investment in human capital?
Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs (2000)
Journal Article
Ghobadian, A., & O’Regan, N. (2000). Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs. International Journal of Manufacturing Technology and Management, 2(1-7), 860-878. https://doi.org/10.1504/IJMTM.2000.001380It is broadly accepted that manufacturing Small and Medium Size Enterprises (SMEs) play a vital role in the economic health of the country. A clearer understanding of the factors that influence the performance of SMEs can help: a policy makers develo... Read More about Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs.
Time to reassess the size criterion for SME classification? An empirical investigation (2000)
Journal Article
Ghobadian, A., & O’Regan, N. (2000). Time to reassess the size criterion for SME classification? An empirical investigation. International Journal of Manufacturing Technology and Management, 2(1-7), 879-890. https://doi.org/10.1504/IJMTM.2000.001381Firms employing between one and 250 people are usually classified as small and medium sized organizations. An important question that by and large has remained unanswered is whether these firms behave the same and whether their behaviour is governed... Read More about Time to reassess the size criterion for SME classification? An empirical investigation.
Strategic planning for SMEs (2000)
Journal Article
Ghobadian, A., O'Regan, N., & Liu, J. (2000). Strategic planning for SMEs. Scenario and Strategy Planning, 2(2), 18-22
The impact of gray marketing and parallel importing on brand equity and brand value (2000)
Report
Kitchen, P. J., Eagle, L., Rose, L. C., & Moyle, B. J. (2000). The impact of gray marketing and parallel importing on brand equity and brand value
Lessons for the future: Where to now for tertiary education policy? (2000)
Journal Article
Murphy, B. D., Eagle, L., & McDonald, R. C. (2000). Lessons for the future: Where to now for tertiary education policy?
Demographic and socio-economic factors impacting student choice (2000)
Journal Article
Shergill, G., & Eagle, L. (2000). Demographic and socio-economic factors impacting student choice
The Upside of the Downside: How Utilizing Defensive Dynamics Can Support Learning in Groups (2000)
Journal Article
Simpson, P., French, R., & Vince, R. (2000). The Upside of the Downside: How Utilizing Defensive Dynamics Can Support Learning in Groups. Management Learning, 31(4), 457-470. https://doi.org/10.1177/1350507600314003In this paper we suggest that it is important in management education to work with the defensive dynamics in learning groups. Through a consideration of the dynamics within complex systems, we argue that the ways in which these defensive dynamics are... Read More about The Upside of the Downside: How Utilizing Defensive Dynamics Can Support Learning in Groups.